01
We put sellers on the floor
Trained hand sellers work the aisles during peak hours every week, Thursday through Sunday, with tastings and displays — not a one-off monthly visit.
Put a salesperson behind your brand. Pay only when it sells.
Distill puts trained hand sellers on the floor during peak hours every week, Thursday through Sunday — not once a month. Every sale is verified in the point-of-sale system used by 500+ liquor retailers. You’re charged only for incremental sales.
Currently available by invitation
Great brands get buried on the shelf.
There have never been more good brands — real stories, real quality. Yet most sales still go to a handful of familiar names. The best marketing happens on the floor, at the moment of purchase: a trusted human recommendation no media buy can replace.
the big brandseveryone else
What hand selling sounds like
A useful recommendation from a trained person, at the exact moment a shopper is deciding.
“Try Jagan vodka this time. It’s made from limestone-filtered water, gluten-free, no additives and much smoother than the vodka you’re usually buying. It’s been getting really popular too.”
One shift. Four aligned incentives.
Thursday through Sunday, the seller, the store, and every participating brand win from the same event: a verified transaction.
02
They earn per sale
Sellers are paid on commission, so they’re motivated to move product, not just stand there.
03
Every sale is verified at the register
Sales are tracked at the transaction level in Distill’s point-of-sale system, used by 500+ liquor retailers. No panels, no modeling, no guesswork.
04
You pay only for incremental sales
We baseline your existing velocity and charge only on sales above it. Brands are pooled per shift, so you never fund idle time.
Verified sales lift
What happens when a seller is on the floor.
Year-over-year unit sales, May–June, during the 2026 marketing period. Source: Distill POS transaction data, successful paid transactions only.
Unit sales before and during Distill
May–June year-over-year comparison
2025 baseline2026
450
300
150
0
+227%
128
418
Steel 43
Vodka
+46%
68
99
Aviary Napa Valley
Cabernet Sauvignon
+31%
246
322
Kuranui
Sauvignon Blanc
The most efficient dollar in beverage marketing.
| Google Ads | Social / digital | Billboards & OOH | Distributor reps | Distill | |
|---|---|---|---|---|---|
| Reaches shoppers at the moment of purchase | No | No | No | No | Yes |
| Pay only when a sale actually happens | No | No | No | No | Yes |
| Sales verified in the register (POS-tracked) | No | No | No | Partial | Yes |
| Charges on incremental sales only | No | No | No | No | Yes |
| Human recommendation (“what’s good?”) | No | No | No | Partial | Yes |
| No upfront commitment or media buy | No | No | No | Yes | Yes |
| Works for lesser-known brands without big budgets | Partial | Partial | No | No | Yes |
Every other channel charges you for attention. Distill charges you for transactions.
Brands growing their sales with Distill
Invite-only beta
Questions, answered plainly.
Distill is proving the model with a small group of brands before expanding it across the full retailer network.
How do you verify transactions?
We cross-check cashier, seller, and store reporting so every party is accountable. Because participating retailers use Distill’s point-of-sale system, we can also verify each attributed sale against the actual register transaction. We use credit card fingerprints to determine whether a shopper previously purchased the item.
You receive a list of the transactions driven by hand selling as proof.
What is the definition of success?
A verified incremental transaction is a successful sale. Sales sourced from a hand seller, along with repeat purchases thereafter, are defined as incremental sales for billing. We verify attribution using a combination of shopper confirmation, staff verification, unique customer data, and seller verification and claiming.
Which stores is this in?
Distill is currently in an invite-only beta. Invited brands start with a focused set of stores to prove the model. Once the results are clear, we can scale across Distill’s network of 500+ liquor retailers.
Is there any lock-in?
No. You can stop at any time.
Will you work with competitors?
Distill is currently an invite-only service for brands. We are selecting 1–2 brands per category. Once it becomes generally available, products will be selected based on financials and sales forecasts.
What do I pay if nothing sells?
Nothing on the performance side. There’s no media buy and no retainer for seller hours. We pool brands within each shift, so sellers are funded by the sales they actually generate.
Who are the hand sellers, and will they know my brand?
They’re trained, commissioned sellers who work regular shifts in the same stores. Before your brand goes live, they learn your story, tasting notes, and talking points. They’re paid per sale, so they only win when your bottle leaves in a basket.
What reporting do I get?
Transaction-level results: units, revenue, and lift versus baseline, broken down by store, day, and hour. You’ll see when and where your brand performs best, backed by register data.
How is this different from hiring a demo agency?
Demo agencies charge for hours whether or not anything sells, and results are often reported by hand. Distill’s sellers are paid on performance, sales are verified at the register, and you’re charged only for incremental units. The incentives and accountability are different.
Pricing that only makes sense when it works.
Pricing depends on your category, price point, and store set. We’ll walk you through the model and show you the store-level data.
We only charge when a bottle actually sells.